TikTok is introducing a new feature that enables them to lessen the volume of AI-made videos appearing in their timelines. This initiative comes as the company revealed that it presently contains more than 1 bn AI videos.
Testing and Rollout
The new functionality is being tested over the following weeks before a widespread launch. This advancement comes amid a surge in AI content, spurred by new video-generation tools.
AI Proliferation Online
It has been noted that nearly 10% of the fastest-growing content creators on another major platform primarily display content made by AI. A significant portion of this content is deemed “AI slop”, a label for poor-quality, factory-style content that is often absurd or dreamlike.
Based on user feedback that numerous viewers appreciate content made with AI tools, from computer-generated images to educational videos, and we want to give people the power to increase or decrease of that, according to their own likes,” stated a company executive.
AI on the Platform
TikTok announced that there are now 1.3 billion videos on its service tagged as AI-generated. Collectively, over 100 m pieces of content are uploaded to the service each day, making AI-generated material a relatively small part of its total content library.
How to Adjust Settings
Users will be capable of decrease or raise the volume of AI content they view by accessing the content preference option in the app and selecting the AI content topic. Additional categories that are already be controlled under the filter cover news, clothing, aesthetics, and dance.
Platform Guidelines
The platform’s rules mandate creators to tag convincing artificially created content, and it prohibits harmful AI impersonations of celebrities or crisis events. Any realistic artificial content that is not labeled can be deleted under its terms of service.
Additionally, the platform will henceforth apply an AI-generated label to content produced via its built-in AI features, or identified by an industry-wide initiative for recognizing AI-generated material. This step is designed to help prevent users from trying to evade the tagging system.
Educational Initiatives
The platform is furthermore introducing a $2 million awareness program for experts and groups to develop educational content about responsible artificial intelligence. This project will benefit non-profit groups focused on educating coding and technology.
Content Safety Approach
The video-sharing app has defended its content review process, amid controversy over proposals to lay off numerous review team members in the United Kingdom. TikTok is set to reduce a significant number of roles in its user protection team in its British office, with worker representatives and digital protection specialists voicing alarm that staff are being displaced by machine-led review.
A trust and safety lead explained that human moderation would continue to be important, but AI can protect employees by eliminating the most distressing content prior to it has to be seen by humans. TikTok stated a significant reduction in disturbing and violent content handled by safety staff over the past year due to the use of its AI tools.
It is vital to integrate staff and AI to keep the platform safe,” she said. “We’ll have staff as integral to the approach, but we additionally believe it’s extremely critical to reduce exposure to harmful content as rapidly, which is why a lot of the machine support is really helping us operate efficiently.”
